

Generate leads, book calls and close deals with the proven sales playbook for startups
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The fastest path to “product-market fit” is with a proven selling system...
This playbook was so effective, Y-Combinator brought me in to teach 50 of their startups. Then two world-leading VCs asked me to turn it into this course. It’s everything you need to consistently generate and close sales. And because I was once that founder up at night thinking “how am I going to make this work?” - I’ve priced it at just £99 for the first 100 students.
DIY Sales Playbook
even sure you need
no templates or examples
means neither gets your full attention
Using How To Sell B2B
month on the tools that actually bring revenue
Brought to you in partnership with two world-leading VCs




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This course will help you close more deals even if you suck at sales and your product isn’t finished because...

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Everything you get for only £99 (less than a cheap date night)

Sales fundamentals
Lead generation


Sales calls and closing deals
Building a team and scaling

Exclusive Bonuses!
Lead Generation
- The exact £500k sales script I've used to turn 100s of sales calls into closed deals
- High-converting lead magnets that build trust and create buying desire
- Underground LinkedIn social selling system that attracts dream clients to you
- Pro web scraping toolkit to easily find new leads your competitors can't
- Exclusive insider discounts on the world's most powerful sales tools
- Custom-trained AI copywriter that writes irresistible emails, proposals and follow-ups in your voice
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But I’d rather help as many early stage founders as I can.
(because I was once one). So instead it’s...
Only £99
Unconditional 30 Day Money Back Guarantee

Meet The B2B founder Who Built This System And Used It to Close $1M+
Unlike other sales courses that teach outdated playbooks, I'm still in the trenches every day. I run B2B Boosted, a top outbound agency that sends 500,000+ cold emails monthly for startups - constantly testing, refining, and proving what actually works in today's market.
Now I've turned everything I've learned it into a step-by-step course that gives you all the lessons without any of the pain or money I spent learning them.
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You’re one £99 purchase from getting a proven sales playbook like these founders
In case you’re wondering if this will work for your industry
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Oh and did I mention it’s 100% risk-free?
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My Unconditional 30-Day Money-Back Guarantee
So you'll either be generating more leads and closing more deals or you'll get your money-back. So go ahead and...
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Here’s exactly how this sales course will help your start up
Get To Market Quicker
Generate Leads On Demand
Close Deals Like A Pro
Build A System That Scales
beat bigger Competitors
In case you’re still curious, here’s what I often get asked...
Not at all. I break down every tool into simple, step-by-step instructions that anyone can follow. You get the exact process to set everything up and use it to get results.
Because the thing is, modern sales requires some technology to compete. The businesses winning today use these tools to reach more prospects and close more deals. If you're still doing everything manually, you're fighting an uphill battle.
But once you see how I teach it, you'll realise it's much simpler than it looks. I show you the shortest path to results, not every complicated feature you'll never use. By the time you finish the training, you'll confidently use the same tools that top sales teams rely on and wonder why you ever thought it was complicated.
Yes, it works especially well for technical products because technical solutions often seem scary, complicated, or confusing to prospects. They struggle to see how your features connect to real business outcomes they care about.
My selling system shows you exactly how to bridge that gap - connecting your technical features to the benefits and results your prospects actually want. I've done this successfully across industries including:
- SaaS platforms and developer tools
- Fintech and payment processing
- Healthcare and medical devices
- AI and machine learning solutions
The more technical your product, the more you need a system that makes its value clear and turns complexity into consistent sales.
No you don't. This program isn't just about using powerful software. It's about finding the right prospects for your business, knowing exactly what to say, and when to say to them, so your messaging resonates and you're more profitable.
You'll learn to close deals through proven demo/discovery frameworks, battle-tested scripts, and proposal templates - so you don't need expensive tools to see results from this training.
That said, the right sales tools do help. They let you send personalised outreach at scale and reach more qualified prospects who want to buy what you're selling.
I’ll show you which tools work best, how to set them up properly, and even getting exclusive discounts so you're not overpaying. You'll get results from the training alone, but combining it with the right tools amplifies everything.
Not a problem at all. This program is built for beginners who’ve never sold before. You’ll get step-by-step training videos that walk you through everything from filling your pipeline with qualified leads to booking meetings with prospects who show desire to get your offer.
I’ll also give you proven demo/discovery call frameworks and objection-handling scripts to sell without feeling pushy. And if you’re one of the first 100 students, you’ll get direct access to me on WhatsApp/Slack whenever you’re stuck so you’re never figuring it out alone.
All you need to do is watch the training videos, apply what you learn, and start closing deals consistently.
YouTube has plenty of great content but it’s not usually specific for first-time B2B founders. Most of what you’ll find is generic, out of order, or aimed at experienced salespeople.
Even if you do pick up useful tips, it’s hard to know which ones apply to your stage. How to Sell B2B gives you a proven step-by-step path built specifically for founders who are starting from zero.
Instead of piecing together random advice, you get a complete sales process that’s organised, tested, and designed to help you generate leads, book meetings, and close deals. Plus, you’re not left on your own. You have access to guidance and a community, so you don’t waste time guessing what to do next.
I've tested this system with over 50+ startups across different industries, and it worked because it's built on proven buyer psychology that drives human decision-making.
So I'm confident it'll work for you too. That’s said, if you go through the training and don't feel like it’s worth it, just let me know within 30 days of purchase and I’ll refund you in full.
For two reasons. First, I can only provide direct WhatsApp/Slack support to a limited number of students while still running my sales agency, B2B Boosted. I can realistically support 100 students directly - beyond that, response times suffer and quality drops.
Second, I’m intentionally keeping the first 100 spots at £99 to help early-stage founders who need it most. After that, the price goes up to market rate to reflect the true value of the system.
If you still think you don’t need this course, read this
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Get How to Sell B2B at £99... the lowest price it will ever be
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