For B2B founders & sales teams who want to skip straight to “Message-market-fit”

Generate leads, book calls and close deals with the proven sales playbook for startups

Finding product-market-fit is way easier when you can make the thing you sell, what prospects want to buy. This world-first B2B sales course will teach you exactly how to do that and more. Used by 50+ YC-backed startups and endorsed by world-leading VCs.
Get Instant Access To How To Sell B2B
Everything You Need To Go From Pre-Revenue To Cashflowing
Includes: Video Training, Outreach Messages, Sales Scripts, Proposal Templates, Tech Discounts & More For Only £99
Plus, Try it risk-free for 30 days. and if you don’t absolutely love it, I'll refund you 100%.
Trusted by leading B2B companies around the world
Trusted by leading companies around the world

The fastest path to “product-market fit” is with a proven selling system...

Most B2B startups spend months building their offer only to then need to figure out how to actually sell it. Wasting opportunities, runway and missing revenue targets. After closing $1M+ in B2B deals, I learned it's the same playbook to sell anything. Say the right words, run the right plays, and it works - even if you're new to sales and your product isn't finished.

This playbook was so effective, Y-Combinator brought me in to teach 50 of their startups. Then two world-leading VCs asked me to turn it into this course. It’s everything you need to consistently generate and close sales. And because I was once that founder up at night thinking “how am I going to make this work?” - I’ve priced it at just £99 for the first 100 students.

DIY Sales Playbook

Spending weeks researching tools when every "expert" recommends something different
Sending outreach messages for months and wondering why no-one replies
Paying £2,000+/month for tools you're not
even sure you need
Building your sales process from scratch with
no templates or examples
Figuring out sales while building product
means neither gets your full attention

Using How To Sell B2B

Exclusive discounts to save up to £2,000+/
month on the tools that actually bring revenue
The exact tool stack that works, tested across 50+ startups so you don't waste time & money
The sales problem is solved so you can bring in deals and focus on delivery
Proven message templates that get replies, just swap in your offer and start booking meetings
Everything documented & organised so you can scale the sales team without micromanaging

Brought to you in partnership with two world-leading VCs

South Africa’s leading deep‑tech and hardware VC with 70+ ventures funded
One of Africa's most active early-stage investors with 130+ startups funded across 22+ countries
Trusted By 105+ Top Businesses

This course will help you close more deals even if you suck at sales and your product isn’t finished because...

You're getting access to the outreach messages, sales scripts and proposal templates that we've already tested and proven. So instead of starting from scratch, you can use what already works for B2B sales. We've made everything easy to customise with AI prompts - just plug in your specific offer and go. This is the battle-tested system that scaled startups like Klasha and Qrowdsy to $1M+ in under 12 months with short runways and no room for guesswork.
Get Instant Access To How To Sell B2B
Everything You Need To Go From Pre-Revenue To Cashflowing
Includes: Video Training, Outreach Messages, Sales Scripts, Proposal Templates, Tech Discounts & More For Only £99
Plus, Try it risk-free for 30 days. and if you don’t absolutely love it, I'll refund you 100%.
The world’s first affordable sales course for b2B founders & sales teams

Everything you get for only £99 (less than a cheap date night)

Sales fundamentals

Build up your sales foundation, including how to target the right customers and setting up your CRM to automate pipeline tracking and sales forecasting. You'll also learn the best tech stack to use, set up benchmarks for each point of the funnel and how to track KPIs to drive consistent revenue growth.

Lead generation

Master lead generation across WhatsApp, SMS, email and LinkedIn. You'll discover how to detect key buying signals, find message-market fit and generate positive replies. Plus, get proven outreach messages and cold call scripts that book meetings consistently, even when competing against bigger players.

Sales calls and closing deals

Get our battle-tested discovery and demo call frameworks to know exactly how to uncover real pain and position yourself as the solution. You'll also learn how to how to handle objections and confidently guide prospects through to a signed deal, without sounding pushy or salesy.

Building a team and scaling

Learn how to find, hire and compensate great salespeople without destroying your profit margins. You'll also discover how to create SOPs and systems so your team performs consistently without having to micromanage every conversation and deal.

Exclusive Bonuses!

Lead Generation

  • The exact £500k sales script I've used to turn 100s of sales calls into closed deals
  • ‍High-converting lead magnets that build trust and create buying desire
  • Underground LinkedIn social selling system that attracts dream clients to you
  • Pro web scraping toolkit to easily find new leads your competitors can't
  • Exclusive insider discounts on the world's most powerful sales tools
  • Custom-trained AI copywriter that writes irresistible emails, proposals and follow-ups in your voice
This isn’t “guru-theory” taught by some armchair expert

Meet The B2B founder Who Built This System And Used It to Close $1M+

I've closed over £1M in B2B sales and taken two startups from zero to £1M+ in under a year. Which got me featured on TechCrunch, invited by Y Combinator to train their cohorts and endorsed by Clay.com (a $1B company) as an official expert.

Unlike other sales courses that teach outdated playbooks, I'm still in the trenches every day. I run B2B Boosted, a top outbound agency that sends 500,000+ cold emails monthly for startups - constantly testing, refining, and proving what actually works in today's market.

Now I've turned everything I've learned it into a step-by-step course that gives you all the lessons without any of the pain or money I spent learning them.
Get Instant Access To How To Sell B2B
Everything You Need To Go From Pre-Revenue To Cashflowing
Includes: Video Training, Outreach Messages, Sales Scripts, Proposal Templates, Tech Discounts & More For Only £99
Plus, Try it risk-free for 30 days. and if you don’t absolutely love it, I'll refund you 100%.
"Initially, I was skeptical of bringing a B2B sales partner on board to help with go-to-market strategy as we have such a broad spectrum of geographies and sectors within our portfolio. I was impressed with Tim's own tenacious, personalised and effective sales technique, and we went on to complete a series of workshops and strategy sessions, with 40+ companies receiving valuable, actionable, and high-quality hands-on support with their sales systems and lead generation. A pleasure to work with, I recommend B2B Boosted's sales course to any startup looking to create or refine their sales processes."
Florence Bavannand
Head of Platform & Operations @ Launch Africa VC
Only available for £99 for an extremely limited time

Why How to Sell B2B is the best way to increase cashflow and hit your revenue goals

Fast Results?
Bonuses?
Proven Track Record?
Support?
30 day money-back guarantee?
Price?

How to Sell B2B

How to Sell B2B

Other Sales Courses
DIY (Do-It-Yourself)
Fast results?

Swap in your offer and go

Often not practical & leaves you guessing
However long it takes you to crack it
Bonuses?

Everything I could possibly give

You get a course login and that's it
Nothing
Proven Track Record?

Built after closing $1M in B2B sales

I sure hope so & that's it specific for B2B startups
Nope, you're the experiment
Support?

Direct access to me (Tim) & an active community

Hopefully, but I've heard some horror stories
YouTube comments and trial-and-error
30 day money-back guarantee?

Of course! and it's No questions asked

I haven't seen any that offer a guarantee
Nope - no one to blame but yourself
Price?

Just £99 (less than a cheap date Night)

£2,000 - £15,000
£10,000s in time and missed opportunity
Get Instant Access To How To Sell B2B
Everything You Need To Go From Pre-Revenue To Cashflowing
Includes: Video Training, Outreach Messages, Sales Scripts, Proposal Templates, Tech Discounts & More For Only £99
Plus, Try it risk-free for 30 days. and if you don’t absolutely love it, I'll refund you 100%.
Trusted by 50+ Early stage Startup Teams & recommended by leading VCs

You’re one £99 purchase from getting a proven sales playbook like these founders

Proven to work across 16+ b2B industries

In case you’re wondering if this will work for your industry

How to Sell B2B works in any industry because it’s built on the core principles of how humans make buying decisions, not industry-specific "hacks". And these principles are the same no matter what industry you're in. So if you sell to humans, it'll likely work for you too.
Get Instant Access To How To Sell B2B
Everything You Need To Go From Pre-Revenue To Cashflowing
Includes: Video Training, Outreach Messages, Sales Scripts, Proposal Templates, Tech Discounts & More For Only £99
Plus, Try it risk-free for 30 days. and if you don’t absolutely love it, I'll refund you 100%.

Oh and did I mention it’s 100% risk-free?

My Unconditional 30-Day Money-Back Guarantee

After seeing 50+ startups win with this system, I guarantee it’ll work for you too... and I’m willing to put my money where my mouth is.
I'lm giving you 30 days to try everything - the training videos, the sales scripts that closed £500K+, the outreach templates, the AI copywriter - all of it. And if you don't think the program and all the bonuses are worth the £99 you paid for it, I'll refund you every cent. All you have to do is send a short email to tim@howtosellb2b.com.

So you'll either be generating more leads and closing more deals or you'll get your money-back. So go ahead and...
Get Instant Access To How To Sell B2B
Everything You Need To Go From Pre-Revenue To Cashflowing
Includes: Video Training, Outreach Messages, Sales Scripts, Proposal Templates, Tech Discounts & More For Only £99
Plus, Try it risk-free for 30 days. and if you don’t absolutely love it, I'll refund you 100%.

Here’s exactly how this sales course will help your start up

Get To Market Quicker

Skip months of trial and error. Plug in the £1M+ playbook, adapt it in minutes, and start selling faster.

Generate Leads On Demand

Use a 4-channel system (SMS, WhatsApp, email, LinkedIn) and keep your calendar full with qualified meetings.

Close Deals Like A Pro

Turn prospects into customers with proven closing scripts and discovery frameworks to sell without being pushy.

Build A System That Scales

Set up repeatable processes and SOPs so you can hire and manage reps without micromanagement.

beat bigger Competitors

Use smart positioning strategies that help even the scrapiest of startups win deals against huge competitors.

In case you’re still curious, here’s what I often get asked...

I’m not very technical, do I need to learn complex sales tech?

Not at all. I break down every tool into simple, step-by-step instructions that anyone can follow. You get the exact process to set everything up and use it to get results.

Because the thing is, modern sales requires some technology to compete. The businesses winning today use these tools to reach more prospects and close more deals. If you're still doing everything manually, you're fighting an uphill battle.

But once you see how I teach it, you'll realise it's much simpler than it looks. I show you the shortest path to results, not every complicated feature you'll never use. By the time you finish the training, you'll confidently use the same tools that top sales teams rely on and wonder why you ever thought it was complicated.

Will How to Sell B2B work if I'm selling a very technical B2B product?

Yes, it works especially well for technical products because technical solutions often seem scary, complicated, or confusing to prospects. They struggle to see how your features connect to real business outcomes they care about.

My selling system shows you exactly how to bridge that gap - connecting your technical features to the benefits and results your prospects actually want. I've done this successfully across industries including:

  • SaaS platforms and developer tools
  • Fintech and payment processing
  • Healthcare and medical devices
  • AI and machine learning solutions

The more technical your product, the more you need a system that makes its value clear and turns complexity into consistent sales.

Do I need any specific tools or software to get started?

No you don't. This program isn't just about using powerful software. It's about finding the right prospects for your business, knowing exactly what to say, and when to say to them, so your messaging resonates and you're more profitable.

You'll learn to close deals through proven demo/discovery frameworks, battle-tested scripts, and proposal templates - so you don't need expensive tools to see results from this training.

That said, the right sales tools do help. They let you send personalised outreach at scale and reach more qualified prospects who want to buy what you're selling.

I’ll show you which tools work best, how to set them up properly, and even getting exclusive discounts so you're not overpaying. You'll get results from the training alone, but combining it with the right tools amplifies everything.

What if I don’t know how to sell or haven’t sold before?

Not a problem at all. This program is built for beginners who’ve never sold before. You’ll get step-by-step training videos that walk you through everything from filling your pipeline with qualified leads to booking meetings with prospects who show desire to get your offer.

I’ll also give you proven demo/discovery call frameworks and objection-handling scripts to sell without feeling pushy. And if you’re one of the first 100 students, you’ll get direct access to me on WhatsApp/Slack whenever you’re stuck so you’re never figuring it out alone.

All you need to do is watch the training videos, apply what you learn, and start closing deals consistently.

How is this different from just watching YouTube videos about sales?

YouTube has plenty of great content but it’s not usually specific for first-time B2B founders. Most of what you’ll find is generic, out of order, or aimed at experienced salespeople.

Even if you do pick up useful tips, it’s hard to know which ones apply to your stage. How to Sell B2B gives you a proven step-by-step path built specifically for founders who are starting from zero.

Instead of piecing together random advice, you get a complete sales process that’s organised, tested, and designed to help you generate leads, book meetings, and close deals. Plus, you’re not left on your own. You have access to guidance and a community, so you don’t waste time guessing what to do next.

What if I try it and it doesn't work for my business?

I've tested this system with over 50+ startups across different industries, and it worked because it's built on proven buyer psychology that drives human decision-making.

So I'm confident it'll work for you too. That’s said, if you go through the training and don't feel like it’s worth it, just let me know within 30 days of purchase and I’ll refund you in full.

Why is the price going up after 100 students?

For two reasons. First, I can only provide direct WhatsApp/Slack support to a limited number of students while still running my sales agency, B2B Boosted. I can realistically support 100 students directly - beyond that, response times suffer and quality drops.

Second, I’m intentionally keeping the first 100 spots at £99 to help early-stage founders who need it most. After that, the price goes up to market rate to reflect the true value of the system.

Only available for £99 for an extremely limited time

If you still think you don’t need this course, read this

The truth is, every startup has to crack sales to succeed. So you can figure it out on your own, which costs 6-12 months of trial-and-error, £10,000s wasted on the wrong sales tech and countless missed opportunities. Or you can do it with How to Sell B2B - the easy way. For only £99, you get a proven selling system that took me years to perfect and has already generated millions for other startups. It will show you how to generate leads, close deals and scale your sales team. All you need to do is watch the videos and follow the steps.

Get How to Sell B2B at £99... the lowest price it will ever be

Get Instant Access To How To Sell B2B
Everything You Need To Go From Pre-Revenue To Cashflowing
Includes: Video Training, Outreach Messages, Sales Scripts, Proposal Templates, Tech Discounts & More For Only £99
Plus, Try it risk-free for 30 days. and if you don’t absolutely love it, I'll refund you 100%.

50+

Startups helped
Battle-tested across startups just like yours, so you can skip the trial-and-error and follow a ready-made system that closes deals.